The IP cultural industry has maintained a high degree of popularity in the market from its emergence to blowout, and then to its current stabilization. Judging from the film and television data in 2017, the value of IP cannot be ignored. In the top 50 series broadcast in 2017, IP dramas contributed 12.437 billion traffic and original dramas contributed 7.453 billion traffic. At the same time, the IP licensing market is also developing steadily. In 2017, the retail sales of authorized goods in China reached 74.7 billion billion yuan, the highest growth rate in the world for two consecutive years.

As a national professional performance operating company and cultural brokerage agency, Poly Performance, under the guidance of the strategic policy of "scale, specialization, and internationalization", relies on strong original production and performance resource integration capabilities, and strives to improve content, quality, and industry A breakthrough in diversity. A few days ago, Poly performance has taken another solid step on the way to the incubation of stage play IP. We have successively reached strategic cooperation with Yunlaiwu, Future Affairs Administration and Wan Tong Interactive. Under the principle of cooperation and complementary resources, we will jointly intervene and prosper China's cultural and entertainment industry, and create a brand alliance of film and drama linkage through incubation and providing more high-quality works and copyrights to the market.

A research report on the script market shows that the turnover of Chinese scripts reached 11.08 billion yuan in 2017. At present, the overall screenwriting industry is in the stage of market explosion. In order to realize the transformation from quantitative change to qualitative change, the joint efforts of high-quality IP to promote the development of cultural industry need a sound market system and a perfect development platform.

Yunlywood is a leading and open copyright trading platform in China, which accurately recommend massive stories and screenwriters to more than 30000 film and television and 5,000 film and television organizations. As a copyright intelligent bazaar with new mobile Internet technologies, data precipitation and analysis and mining as its core competitiveness, Yunlywood is committed to building China's cultural and entertainment industry ecosystem from online to offline, and providing comprehensive and in-depth services for the production of entertainment content.

Poly Performance will join forces with Yunlaiwu to launch the "Original Script Plan" on a regular basis, launch strategic cooperation on stage plays and IP development, and plan to jointly launch the "Play on Stage" original story and script solicitation plan in 2018, aiming to better provide high-quality IP copyright to the industry. This strategic cooperation will integrate copyright resources, filter out high-quality IP, proceed from content control, strive to reach an alliance through channel convergence, and stimulate high-quality cultural creativity, and finally inject fresh and dynamic works into the entertainment content industry.

Poly Show × Future Authority

"Science Fiction and Technology Theme Original Story Solicitation Program 」

Cross-field cultural cooperation to create a golden age of Chinese science fiction culture.

 

     

There are 1 million in China that recognize the core sci-fi fans of local sci-fi, while the pan-sci-fi consumer population is as high as 80 million. Under the demand of science fiction market, there is a serious shortage of more mature science fiction publishing platforms and science fiction writers. Incubation of science and technology culture not only caters to the market demand, but also the high pursuit and prospect of the industry by enterprises themselves.

 

The Future Affairs Administration is a professional science fiction cultural brand. It has signed more than 40 science fiction writers in different ways, signed more than hundreds of works, and promoted more than one million words and more than 50 projects in three months through workshops. Focus on science fiction original content creation and publicity, to science fiction creation cultivation as the core business, along with film and television development, science fiction consulting and other business. Owns the new media brand "does not exist", book publishing brand "fruit shell reading" and so on.

 

This time, we have become a partner with Poly Performance. The goal is to carry out in-depth cooperation on the development and operation of scientific and technological cultural content, focusing on stage plays, and win-win across film and television, exhibitions, derivatives and other fields. The two sides jointly hope to further expand their influence in the field of scientific and technological cultural consumption in the future, and jointly create a real golden age of Chinese science fiction culture. The two sides plan to jointly launch the "Science Fiction and Technology Theme Original Story Collection Program" in 2018 to better provide excellent science fiction and technology IP content to the industry.

 

 

Poly Performance × Wan Tong Interaction

"Stage Incubation in the Field of Children and Family Entertainment 」

 

Beyond the traditional drama, pay attention to the cultivation of aesthetic education, open up a new parent-child performance market.

 

 

According to authoritative data, parents born in the 1980 s have the right to speak in parent-child education, and children aged 3 to 12 have a large demand for consumption in parent-child activities. At the end of 2018, the market size of the parent-child industry may break 3 trillion. In particular, live performances are becoming more and more people-friendly, younger and family-oriented, and the parent-child performance market is huge.

Wekids is a leading international IP operator for children and family entertainment in China. Up to now, Wantong Interactive has exclusively operated more than 6000 episodes of world-renowned children's animation in Greater China, with a total network traffic of more than 8 billion times. The programs produced have won many international animation awards. The professional team provides a full range of one-stop brand management services.

Poly Performance launched the first Poly Parent-Child Art Festival in 2018, providing a broader professional stage for the performance of high-quality children's dramas, which coincides with Wan Tong's strategic direction of focusing on the children's industry. This cooperation will jointly create high-quality IP stage plays in animation, film and television and other fields, and the two sides will join forces to further enhance the overall brand image of both sides in the field of children and families, and create greater commercial and social value. At the same time, it helps the construction of an artistic and cultural environment for the healthy growth of young people, and opens up a brand-new parent-child performance market that is different from the traditional drama market.