In today's era, with the continuous improvement of people's living standards, in addition to giving them a rich material life, it is more important to guide them in aesthetic education. Under such a premise, the market demand for parent-child activities arises at the historic moment, and is occupying an unshakable place in the market with a trillion-dollar scale.

        The parent-child industry participates in diverse enterprises, spanning schools, educational institutions, tourism, art and other fields. According to authoritative data, in terms of age, parents born in the 1980 s have the right to speak in parent-child education, and families with an annual income of 100000-1 million yuan have a higher degree of participation, and children aged 3-12 have more diverse and higher needs in parent-child activities. frequency. Geographically, it is mainly based on first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, followed by second-tier cities such as Hangzhou and Nanjing. At the end of 2018, the market size of the parent-child industry may break 3 trillion.

Faced with such a market environmentThe parent-child performance market has opened up a new path to surpass the traditional drama market and become the market segment with the largest audience in the performance industry. Parent-child performance has also become the most popular choice for young parents who have certain economic strength and pay attention to the aesthetic education of their children.

Poly's performance will set 2018 as the starting point of the Poly Parent-Child Art Festival. From August 3 to 12 in the summer vacation, five original IP plays, "Little Dot in the Forbidden City", "The Adventures of Beethoven's Guqin", "Adventures of the Time Kingdom of Doule Stage Drama", "Chamber of Energy Secrets" and "Ancient Poetry Children's Rhyme" were elaborately produced, gathering top children's drama experts at home and abroad, for the majority of the audience to create a colorful parent-child art carnival.

The first Poly Parent-Child Art Festival adheres to the principle of "interactive experience" and "children's aesthetic education", with "parent-child drama performance" and "artistic activities" as the carrier, uniting Tencent Video, Penguin Film and Television, Qihoo 360, CYTS Travel Online, etc. More than 10 top domestic brand organizations have tried more diversified cooperation models. For example, the strong cooperation with Tencent Video in IP incubation and business promotion, the linkage with 360 children's offline activities under Qihoo 360, and the establishment of an art tour special line combining drama art and tourism industry by CYTS Travel Network will jointly extend the first Poly Parent-Child Art Festival to various fields.

In addition to creating a diversified cross-border art experience with first-line brand organizations, we have also joined dozens of online media such as Sina, Sohu, Phoenix and Tencent, as well as a large number of high-quality drama and parent-child self-media camps to broadcast the festival in the first place. The major media responded enthusiastically, attracting more audiences to pay attention to the "Poly Parent-Child Art Festival", while also continuing to ferment the influence of this art festival.

At the same time, in addition to the parent-child repertoire performance at the Beijing Poly Theater, this art festival also set up a branch venue in two Sisyphus bookstores in Beijing-the "Sisyphus Bookstore Art Experience Salon", inviting the most authoritative drama in the field of parent-child drama creation Master, held 4 unique salon sharing activities. In addition, according to the characteristics of different plays, a parent-child master class with the theme of "love drama and increase wisdom" is set up, so that the art festival not only becomes a carrier for the display of parent-child drama creation achievements, but also serves as a platform for promoting the exchange and development of parent-child dramas at home and abroad. let the audience feel the charm of drama more deeply, and make the art education concept of "teaching in fun" more in depth.

As the finale of this art festival, Zhao Jiping, honorary chairman of the Chinese Musicians Association, and Zhao Lin, a famous composer, are the artistic directors of the original concert performance of "ancient poetry children's rhyme". With the theme of "children's rhyme singing ancient poetry and music singing classics", famous singers Lei Jia, Cai Guoqing, Wang Lida and Yu Yueyue performed on the same stage with the "Poly Ancient Poetry Children's Rhyme Art Troupe, it also received strong government support. Zhang Yutai, executive deputy director of the China Care for the Next Generation Working Committee, said: "" Ancient Poetry Tong Yun "is a creative transformation and innovative development of the inheritance of excellent Chinese culture. Such good works must enter the campus, classroom, and teaching materials as soon as possible, and strengthen children's Traditional cultural education and aesthetic education."

2018 is the first year of the "Poly Parent-Child Art Festival". With its strong ability to integrate original production and performing arts resources, Poly Performance focuses on the content and quality of activities, providing a broad stage for the performance of high-quality children's dramas. At the same time, relying on years of excellent reputation and large-scale audience, the first Poly Parent-Child Art Festival has reaped good social and economic benefits. In the future development, Poly performances will continue to use this as the cornerstone to further promote the development of parent-child drama, and strive to build the "Poly Parent-Child Art Festival" into a well-known brand of parent-child drama in China and the world, and provide more parent-child families with high-quality original The repertoire helps the construction of an artistic and cultural environment for the healthy growth of young people.