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Poly Show and China Youth Travel to Achieve a Strategic Cooperation Plan for the Deep Integration and Development of Cultural In

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2018/09/10 14:50
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  Recently, Poly has reached a strategic cooperation agreement with China Youth Brigade. The two sides have conducted in-depth cooperation in children's plays, parent-child art festivals and carnivals, and established a brand strategic cooperation plan. In the future, both sides will give full play to their own resource advantages and strive to promote the coordinated development of the performance industry and tourism industry.

  The strategic cooperation is based on the resource advantages of Poly's performance in the fields of art performance, IP development, cultural exchanges and so on. At the same time, the experience of China Youth Travel Group in tourism development planning, scenic spot development and construction, integrated marketing and other aspects are brought into full play, and the "1 + 1 > 2" superposition effect is produced. The two sides will carry out in-depth cooperation on member resource sharing, member rights and interests expansion, line product development, IP resources cooperation and other aspects, and work together for win-win results.

  As the largest production platform for live performance content, Poly Performance focuses on the mainstream consumer market such as parent-child and family happiness. With the advent of the summer vacation, Poly Performance has launched many strong-lined and well-produced parent-child plays such as "Adventures of the Time Kingdom of Bean Music Stage Opera", "Small Points in the Forbidden City", "Energy Chamber" and so on. The first child parenting Festival.

  China Youth Travel Service (CYTS) is the abbreviation of China Youth Travel Service Holding Company Limited. It was founded on November 26, 1997. It is the chairman unit of China Travel Service Association and the National Tourism standardization demonstration unit. It was appraised as "China's well-known trademark" by the State Administration of Industry and Commerce. It is also the first A-share listed company in China's travel service industry and the first batch of 5A listed companies in Beijing. Travel agency. As a leading brand and comprehensive operator in China's tourism industry, CYTS insists on innovation as the fundamental driving force for development, and constantly promotes the integration and extension of the tourism value chain, which has outstanding advantages in cross-industry competition.

  In the future, Poly Performance will give full play to its core advantages in the three business sectors of "original production, performance operation, large-scale event organization and planning" and jointly promote the in-depth integration and development of the two sides in the fields of cultural industry and tourism around the world.