Poly Jimo Ancient City Folk Festival Forum Ends, Creating an Example of Music Industry Landing
Release time:2018-05-02
A few days ago, the 2017 Poly Jimo Ancient City Folk Festival Forum was held in Jimo Ancient City. Sun Hao, Li Fengyi, Horqinfu, Qin Wanmin and other well-known singers, musicians and representatives of the organizers gathered together to review the growth history of folk songs in the mainland for more than 20 years, And discussed the demonstration significance of the performance mode of "Ancient City Folk Festival" at the moment of the resurgence of folk music.

The well-known musician and music critic Horqinfu served as the opening guest of the forum. He believes that in China, folk music has never been short of attention and has something to do with the characteristics of folk songs themselves: "Chinese people attach importance to lyrics, and lyrics occupy a very important position in the creation of folk songs. The first wave of folk songs in the mainland should be the release of" campus folk songs 1 "in 1994. After that, folk songs were no longer mainstream. However, in recent years, with a new generation of folk singers becoming popular, folk music has a resurgence trend."
Qin Wanmin, a senior music producer, attributed the gradual popularity of folk music in recent years to "the lowering of the production threshold and the return of public aesthetics", and "the holding of the ancient city folk festival is in line with this trend". Sun Hao, a well-known singer, praised the folk festival for carrying forward folk music in a down-to-earth manner, providing more space and opportunities for folk singers.

Chen Ke, general manager of Poly Performance Co., Ltd., first explained the initial opportunity of the folk festival at the forum: "This ancient city is very tolerant, but also has the temperature of life, which coincides with the temperament of folk music. So after comprehensive consideration, we decided to hold a folk music festival here."
In the two folk festivals, Luo Dayou, Lao Lang, Shui Mu Nianhua, Ma Di and other folk celebrities appeared one after another, applauding and well-known. During the "October" period last year, the Folk Festival brought nearly 400000 tourists to the ancient city that just opened its doors. This year is expected to far exceed this number. The Pauli Jimo Ancient City Ballad Festival continues to explore the industry model of "ancient city performance", and the local deep cultural experience brought by the festival represents a future of cultural performance. Chen Ke said: "Poly performances will hold different styles of music festivals or other types of performances in different cities. Among them, the cultural and tourism brand of ancient city folk songs will focus on Jimo ancient city and become a demonstration of the landing of the music industry."
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