Beijing, February 8, 2017--Poly Performance.BMG, the top international music copyright management company, officially announced today that it has reached a strategic cooperation on the introduction of overseas artists and the internationalization of local artists.

This cooperation will provide an important channel for domestic artists to open overseas markets and international superstars to enter the Chinese market.

After the signing of the cooperation terms, the two parties will implement the strategic concepts of the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road", connect with outstanding domestic art groups and individuals, and provide them with overseas performance opportunities; and many top overseas under BMG The artists jointly develop concerts in China, so as to use music as a link to promote cultural exchanges and cooperation between China and other countries, inherit the spirit of the Silk Road, and promote the Silk Road culture, create good humanistic conditions for the construction of "the belt and road initiative. The first results of this collaboration will be shown in 2017.

As one of the pillar business companies of Poly Group's cultural industry, Poly Performance is committed to the exchange and operation of domestic and international cultural activities. So far, Poly has successfully held hundreds of large-scale performances, including: Disney stage national tour, London Symphony Orchestra national tour, international singer Whitney Houston, Backstreet Boys Beijing concert and Beijing International Music Festival.

BMG is the top international music copyright management company under Bertelsmann Group, covering more than 600,000 song recording copyrights from Janet Jackson, Rick Astley, blink-182, Scorpions, Kylie Minogue, Black Sabbath and other singers, and from David Bowie, Kurt Cobain, Bruno Mars, Roger Waters, will. I. am, John Legend, Pitbull, Robbie Williams, Mick Jagger, Keith Richards, Yu Quan and other well-known artists of about 1.9 million songs and lyrics copyright. BMG reached an exclusive strategic cooperation with Alibaba in 2014 and created Sound Lab for Chinese popular singer Wu Yifan in 2016.

Regarding this cooperation, Zhuo Hong, Managing Director of BMG Greater China, said: "This cooperation is a very innovative and disruptive cooperation. As a new music company, BMG has been trying to cross-border integration of various new music businesses since its return to China in 2014. The cooperation with Poly Performance is one of them. BMG has a large number of overseas musician resources, combined with Poly's rich industry experience and global strategic layout, hoping to provide a more direct and convenient cooperation platform for overseas top musicians to explore the Chinese market and Chinese musicians, including ethnic minority musicians, on the world stage."

"As the world's fourth largest copyright company, BMG has a wealth of copyright and overseas artist resources, and is committed to the development of music education. This is in line with the spirit of transnational and cross-cultural exchanges of the national Belt and Road Initiative and the strategic goals of Poly Performance," said Chen Ke, General Manager of Poly Performance. We also very much hope to create richer cultural content and value for domestic and foreign music fans through this international cross-border cooperation."