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Poly Performance Reached IP Cooperation with Tencent Video to Appear at China Animation Festival
Release time：2018-04-27
The 14th China International Animation Festival
On April 25, the press conference of the 14th China International Animation Festival was held at the Baima Lake Jianguo Hotel in Binjiang, Hangzhou. This Animation Festival Summit Forum is more international than ever. A total of institutions and enterprises from 85 countries and regions participated in the exhibition and participated in the competition. Famous artists and enterprises gathered to lead the development of the industry.
In this forum, on the 26th, Tencent Video held an IP release day with the theme of "burning Chinese animation", Poly Performance and Tencent Video reached a strategic cooperation agreement on the derivative business of children's stage plays and established a brand strategic cooperation plan. In the future development, Poly Performance will adapt the many animated IP content owned by Tencent Video into stage plays and tour the national cinema.
The animated masterpiece "Doule Children's Song" broadcast by Tencent's video platform will soon be developed by Poly into a stage play "The Adventures of Time King of Doule Stage", which will be grandly premiered at the first Poly Parent-Child Art Festival in 2018.
This strategic cooperation between Poly Performance and Tencent Video will give birth to more and more high-quality content IP, accelerate IP transformation, expand more diversified playing methods, and provide industry-wide marketing cases that reach more deeply into the crowd. The animation content of Tencent video is developing in the direction of diversification, verticalization and segmentation. For the industry, this also means that the domestic animation industry is developing towards the trend of refinement and comprehensiveness. After the outbreak of various film and television content forms such as movies, TV dramas, online movies and online dramas, the animation industry, which is dominated by young audiences, has grown rapidly in the environment of "the rise of national animation.
In such a market environment, the combination of Poly Performance and Tencent Video will surely bring more reference and imagination to the industry, helping the cross-border development of China's animation industry and performance industry in all aspects.
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