PERFORMANCE OPERATION

2016-2017 Poly Jimo Ancient City Folk Festival


 

On October 2, 2016, the first Poly Jimo Ancient City Folk Music Festival landed in Jimo, the millennium ancient city. The event lasted for 3 days. On October 2 and 3, the main venue of Jimo Ancient City, the branch venue of Haiquan Bay Resort on October 4, and a music seminar on the 3rd. The total number of performances was 18, with more than 20000 people watching the performances. The ancient city received a total of 376000 people. During the two-day performance at the main venue of Jimo Ancient City, Lao Lang, Shui Mu Nianhua, Zhang Lei, Lost Train, New Travel, Zhang Qianqian and other new and old folk singers and band groups took the stage and performed many of their classic works. For the first time, there was a warm scene of chorus on and off the stage. The well-known singers such as Jixiang Sanbao and Sun Hao also attended the performance at the Haiquan Bay sub-venue party on October 4.

 

 

On October 1, 2, 3, and 5, 2017, the second 4-day "Poly Jimo Ancient City Folk Festival" theatrical performance was held in Jimo Ancient City, Qingdao, and the "Mainland Folk Song Forum with the theme of" History of Growth. A total of 10 heavyweight folk musicians have performed on stage, including Luo Dayou, Ma Di, Wan Xiaoli and so on. During the performance, the passenger flow of the ancient city reached 400000, and achieved good social response.

 

The Ancient City Folk Festival, on the one hand, increases the thickness and vitality of the ancient city of Jimo through cross-border integration, bringing the ultimate enjoyment experience to the citizens, and at the same time bringing the local culture, travel, and business to go hand in hand; on the other hand, it fits the domestic The trend of live music development has attracted a wider number of young consumer groups to enter the ancient city. The four-day folk festival brought nearly 400000 of the passenger flow to the ancient city, creating the most popular revenue season of the ancient city in a year. The Folk Festival allows the charm of the ancient city to be fully distributed, and also provides a valuable exploration for the integration of cultural travelers and the landing model of the music industry.

 

Key words: