In 2020, due to the impact of the new coronary pneumonia, people's offline entertainment life seems to have been pressed the "pause button", cinemas, theaters have been suspended, long-awaited performances have also issued cancellation notices ...... In the loss of offline life "home era", how do we obtain valuable "spiritual food"?
With the development of the digital economy, concepts such as cloud technology, streaming media, and 5G have increasingly entered people's lives, and people are no longer unfamiliar with the word "cloud. Poly performance in this case, after the "music master class", "travel museum of the beast head legend" and other online performance activities, will launch a new Poly "cloud concert hall" performance plan, consciously obey the overall situation of epidemic prevention and control, is not only necessary, but also as a central enterprise cultural content operation company.
So, what is Poly "Music Hall on the Cloud"?
Different from offline performances such as large-scale concerts, music festivals, and live house, the "Cloud Concert Hall" is an audio-visual feast for audiences and fans who like to go to the theater to enjoy operas, musicals, stage plays and other repertoires. The concert hall is a representative of elegant performance venues. This time, through Poly's "Cloud Music Hall" plan, you will stay at home but be under the concert hall stage, eliminating the sense of distance from the elegant stage, but without losing the truth.
With operas, musicals and art songs as the main performance content, the artist is in the real concert hall scene, through the network live broadcast, high-definition camera pictures and high-fidelity audio signals will be presented to the audience in real time through the high-speed wireless network.
At the same time, Poly's "Yunshong Concert Hall" is a personal concert with Poly's contracted artists as the main performance lineup. Although it cannot meet on the spot, it also eliminates the trouble of fans watching offline performances "one ticket is hard to find". Break the limit on the number of viewers, so that more fans can enjoy the performances of their favorite artists.
Classical music-type performances usually require higher venue and equipment conditions, and the cost of live shooting and broadcasting will be much higher than other entertainment-type live events. Poly performances have been focusing on finding a balance between artistry and marketability, and also excavating and cultivating a lineup of contracted artists from these two aspects. Thanks to this, Poly's "Cloud Concert Hall" has opened a breakthrough mode of paid live classical concerts, but The ticket price is far lower than the ticket price for offline performances. For the performance company, compared with offline, the cost of the whole performance remains the same, but the sincerity is full.
Chen Ke, general manager of Poly Performance, believes that the Internet platform is bound to become the second space of traditional performance. However, compared with the live broadcast mode of online celebrities, the operation mode of live performances, especially high art performances, on the live broadcast platform is still being explored. How artists can perform perfectly through online live broadcast on the basis of maintaining their own artistic qualities, and obtain corresponding economic benefits, is a problem that our performance industry must solve. This special situation provides us with a window to explore the upgrading of online performing arts content, and we hope to create a model through the "Cloud Concert Hall" program: traditional performance companies that operate content work closely with various live broadcast platforms to provide high quality, paid live shows to audiences in the new era. At the same time, "Yunshang Concert Hall" will be an open platform, and we welcome all outstanding artists to enter Poly "Yunshang Concert Hall".
The first performance of Poly's "Cloud Concert Hall" will be led by Jia Fan, a member of the first season of "Sound into the Heart" and a young opera actor, "Two-sided Me" Jia Fanyun Concert, which will be held at 19:55 on May 5, 2020 in the highly concentrated cultural community and video platform of China's youth, Bilibili. At the same time, this day is also Jia Fan's birthday, is a meaningful birthday concert. The first half of the concert repertoire is a traditional art song, and the second half is a cross-border style work, including a rearranged solo single-which is the origin of the theme "Two-sided Me.
