BLOG
Poly Performance and CYTS reached a strategic cooperation plan on the deep integration and development of cultural industry and global tourism.
Release time：2018-06-26
Recently, Poly Performance and CYTS have reached a strategic cooperation agreement. The two sides have carried out in-depth cooperation in the fields of children's repertoire, parent-child art festival and carnival, and established a brand strategic cooperation plan. In the future, the two sides will give full play to their own resource advantages and strive to promote the cross-industry coordinated development of the performance industry and tourism industry.
The achievement of this strategic cooperation relies on the resource advantages of Poly performance in the fields of art performance, IP development, cultural exchange, etc., and at the same time, it gives full play to the experience of CYTS in tourism development planning, scenic spot development and construction, integrated marketing, etc., to produce the superposition effect of "1 1>2. The two sides will carry out in-depth cooperation on member resource sharing, member rights expansion, line product research and development, and IP resource cooperation, and work together for a win-win situation.
As the largest production platform for live performance content, Poly Performance focuses on the mainstream consumer markets such as parent-child and family fun. As the summer vacation approaches, it has launched a number of well-produced parent-child dramas IP such as "Adventures of Time Kingdom of Doule Stage Drama", "Tips in the Forbidden City" and "Energy Chamber of Secrets", and has made great efforts to create the first Poly Original Parent-child Art Festival.
CYTS (CYTS) is the abbreviation of CYTS Holding Co., Ltd., established on November 26, 1997. It is the president unit of China Travel Service Association and the national tourism standardization demonstration unit. It is rated as "China's well-known trademark" by the State Administration for Industry and commerce. It is also the first A- share listed company in China's travel agency industry and the first batch of 5A level travel agencies in Beijing. As a leading brand and comprehensive operator in China's tourism industry, CYTS adheres to innovation as the fundamental driving force for development, continuously promotes the integration and extension of the tourism value chain, and has outstanding advantages in cross-industry competition.
In the future development, Poly Performance will give full play to its role in "original production, performance operation, large-scale event organization and planning."”Three business segmentsThe core advantages of the two sides, and jointly promote the two sides in the cultural industry andGlobal tourism and other fieldsDeep integration development, hand in hand to create good results.
Related News
